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Okay, you have a killer
web site up with vital information on it.
Your only problem is no one is visiting
it! You have tried everything from publicizing
it on all of the stationary from your office
to sending e-mail everyone telling them
to check it out. What else can be done?
Luckily, there are several ways to increase
traffic to your site. Before they are
covered, make sure you understand the
four basic terms of Internet searching.
- Directories - These
are lists of pages that are compiled
by a person or persons. The most popular
index is Yahoo.
- Search Engine - Interface that allows users to search
for information on the Internet.
- Meta Search Engines - Allows you to search for a topic on
more than one engine at a time.
- Spider or Robot - term describing a program that goes
through an entire site and gathers information
about the pages. The depth of searching
will vary from spider to spider. More
information can be found here.
Even before you start submitting your
site to the engines, there are steps that
you can take to increase your visibility.
Be sure to look for other pages on the
Internet that could benefit from the information
that you have. As you locate them, contact
the page owner and ask for a link from
their page to yours. Word of mouth is
still one of the most effective ways to
increase your traffic. Also, if your page
is part of a larger web page, inform the
system's webmaster to add links to your
page and announce the opening of it. For
example, as new pages are added to UNDInfo,
a link will be placed from the opening
page for a week and it will be added to
additional areas on the server.
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